FOR FOOD PRODUCERS

Give buyers enough detail to make the next move.

A useful food listing answers the questions a chef would otherwise have to ask in the first message.

The wholesale-ready listing checklist

1. A specific product name. Include the ingredient, format and relevant variety. Avoid making the brand name do all the work.
2. Your own clear photographs. Show the actual product and packaging. Use images you have permission to publish.
3. Price and unit together. State the currency and whether the amount is per kilogram, pack or case. Say if buyers need to request a quote.
4. Pack size and minimum order. Distinguish sample quantities from regular wholesale orders.
5. Availability and lead time. Date your stock update. Explain seasonality and how much notice you need.
6. Delivery coverage. State where you can deliver, who arranges transport and how charges are determined.
7. Product specification. Include relevant ingredients, storage, shelf life and documentation. Keep claims accurate and supportable.
8. A working reply path. Use the contact and enquiry options available under your Agriquery plan and respond to real buyer questions.

A listing description you can adapt

Product: [ingredient and variety]
Format / pack size: [details]
Price: [currency and unit, or request a quote]
Minimum order: [quantity]
Available quantity / season: [details and date checked]
Delivery areas and lead time: [details]
Delivery charges: [basis]
Storage and shelf life: [current label information]
Documentation available: [accurate details]
How to enquire: [supported contact option]

Replace each bracket with your actual information. If something is unknown, say so instead of presenting an estimate as a confirmed term.

Share one useful product, not a generic pitch

When sharing your listing, name who it is useful for and why. A restaurant buyer is more likely to act on a specific pack size, delivery area and use case than a general request to visit a marketplace. Confirm your current availability before promoting it.